Archive for February, 2008

The Power of YouTube Video Marketing

Write Your “One-Sentence” Story

Today, I’m riffing on brevity. There’s an interesting experiment going on over at One Sentence. Check it out:
“One Sentence is an experiment in brevity. Most of the best stories
that we tell from our lives have one really, really good part that make
the rest of the boring story worth it. This is about that one line. [...]

Who’s Behind the Shoe Heist in Tigard, Oregon?

The Scoop on Journalists as Small Business Marketing Experts

Veteran copywriter David Meerman Scott has an interesting idea: Hire a journalist to handle your marketing and PR. As a journalist-turned-marketer myself, I thought I’d expand on David’s riff:
Journalists as Gold Miners
Journalists gather lots of information. Their challenge is to weed through it and determine what is news and what is fluff. As a marketing [...]

3 More Scrabble-inspired Marketing Tips

Last week I shared a series of “Marketing Tips I Learned by Playing Scrabble.” Check out Marketing Tip #1 and Marketing Tip #2.
This weekend I played in the SpellLit fundraiser for the Union County Literacy Council. I learned some interesting things about literacy in North Carolina and picked up a few more marketing tips:
Tip #3: [...]

PRstore Catapults Mortgage Lender to Google’s First Page

5 Marketing Tips I Learned by Playing Scrabble: Tip #2

Tip #2: Speak the Language of Your Audience
Most days, I speak English. At a Scrabble tournament, though, I speak like a Scrabble geek. Phrases like “double-double” (a word that spans from one Double Word Score space to another) and “bingoing” (using all 7 tiles on your rack for a 50-point bonus) are heard in every [...]

5 Marketing Tips I Learned by Playing Scrabble

This weekend I played in an officially sanctioned Scrabble® tournament in Charlotte, North Carolina. I know what you’€™re thinking: What a word geek! Guilty as charged…
I won some spending money (any tips on how to spend it?), but more importantly, I discovered some useful marketing tips hidden in the tiles. Enjoy this, the first of [...]

URGENT!! URGENT!! Creating a Sense of Urgency in Your Customers

We’ve all heard the saying,
“Hurry up and wait,” right? Well, as a
business owner your new mantra should be “Hurry up and BUY!”
Getting your customers to develop a sense of
urgency when they walk through your doors should be one of top goals. There are several questions
you can ask yourself to help achieve this goal:

Is this [...]

Back to Basics: Grassroots Marketing Techniques

Let’s face it. In
today’s world, there isn’t much emphasis on face-to-face communication. Between e-mail, blogging, instant messaging,
television, radio and cell phones, good old-fashioned human contact takes a
back seat to technology.
When it comes to marketing your small business, these can
all be great tools to get your company noticed, but it can be easy to forget
that some [...]

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