Archive for March, 2008
Famous Last Words
of Small Business Owners
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Regulation, The Great Depression, and Marketing
NPR Senior News Analyst Daniel Schorr recently argued that increased regulation of financial institutions is necessary to prevent an economic crisis like the Great Depression
Citing the Bear Stearns meltdown, the crane collapse in New York City, and recent airline safety concerns, Mr. Schorr contends that tighter government controls are a necessity. He calls to mind [...]
Marketing Ideas that Fail — How to Spend 21 Years Lost at Sea
File this one under “Marketing Ideas That Don’t Work.”
A beachcomber in the remote Alaskan village of Nelson Lagoon has found a message in a bottle that washed ashore after – get this – 21 years.
The message was tossed into the sea in 1987 by a fourth-grader in Washington. It came ashore in the Alaskan village [...]
PRstore Unveils Snapshot of Small Business America
Charlotte Electrician Turns “Go Green” Into Marketing Gold
Arthur C. Clarke: Tribute from a Businessman
Author Arthur C. Clarke, the award-winning author of the script for “2001: A Space Odyssey” and the visionary who popularized the possibility of communications satellites, died early this morning at age 90.
Clarke was a science fiction and literary legend, and will most likely be remembered for his work on “2001,” but his biggest contribution to [...]
“Won’t You Please, Please Help Me?”
“When I was younger, so much younger than today,
I never needed anybody’s help in any way.
But now these days are gone and I’m not so self-assured
Now I find I’ve changed my mind and opened up the doors.”
The lyrics to The Beatles Help! bring to mind the hard-working businesspeople who have come to PRstore for marketing [...]
Forgive Me, Father…It’s Been 4 Weeks Since I Asked for Your Business
I have a confession to make: I’ve committed a cardinal sin of marketing.
I’ve failed to ask for your business.
Rule #1 in business, Rule #1 in marketing, Rule #1 in leadership is to ask your customers for their business. And I’m guilty, guilty, guilty.
Each July, I engage in a passive-aggressive ritual as my birthday approaches. Friends [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.