Charlotte Electrician Turns "Go Green" Into Marketing Gold
24 Mar
When Lake Norman electrician and plumber David Douthit needed to differentiate from competitors, he turned to PRstore of Huntersville. Franchise owner Carissa Roman had the perfect branding solution: Go Green.
Homeowners in the affluent Lake Norman area have joined the eco-friendly trend. A drought in 2007 has led to water restrictions there, and energy efficiency has become a fashion statement as energy prices soar.
PRstore launched a “Power Up More Naturally” marketing campaign. Magazine ads and animated postcards positioned Douthit as the go-to source for energy saving tips and water-conserving home upgrades. Douthit even bought two new domain names: PowerUpMoreNaturally.com and LoseTheBucket.com.
He also started a catchy new promotion: Get a free evergreen sapling with every Douthit service call. Giveaways are always effective, and this one offered environmentally aware homeowners a chance to make a lasting difference.
Looking for ways you can cash in on the Go Green movement? Here are a few tips:
- Become an energy auditor
Contractors hit by the housing slowdown can create a new niche by conducting home energy audits. After you’ve installed weather stripping and new energy-efficient windows, the homeowner may choose you for other home improvement contracts, as well.
- Show off your low carbon footprint
CarbonFootprint.com offers a free Small Business Carbon Footprint calculator. Are you a low-emissions company? Use a press release or blog to let your customers know you’re being environmentally responsible.
- Let customers make you green
Here’s a great chance to communicate directly with customers: Ask them for suggestions for “greening” your business. You’ll get valuable feedback, raise brand awareness, and might even generate positive publicity for being so open to your customers.
- Launch environmentally friendly products
Even better than marketing yourself as environmentally responsible is actually being environmentally responsible. Creating a new eco-friendly product will open up a new sales opportunity and will position your company as a socially responsible leader.
Hi Scott,
The new design looks great. Keep up the great posts.
Justin
This is actually a pretty neat idea to get ahead of the competition. Will have to put some of these tips to good use. Thanks Scott!
This is actually a pretty neat idea to get ahead of the competition. Will have to put some of these tips to good use. Thanks Scott!
This is actually a pretty neat idea to get ahead of the competition. Will have to put some of these tips to good use. Thanks Scott!
Glad to hear you found some ideas you liked!