Archive for April, 2008
Your Company is the Reason I Experiment with Social Media and Internet Marketing Tools
Borrowing Your Competitor’s Marketing Is Great – For Your Competitor
When you run a business, there’s always a temptation to copy the marketing ideas of other companies. After all, those ideas are proven to be successful, and most of the work is already done for you.
Besides, it often seems like all the great taglines are already taken. Even setting aside the possibility of a copyright [...]
Beer Battle Bloggers and Your PR Strategy
This Wall Street Journal report about a news article by James Arndofer, a blogger for the Miller Brewing Co., raises interesting questions.
Mr. Arndofer, a reporter who was recruited by Miller, sent rival Anheuser Busch into a tizzy when he revealed on his Brew Blog that Budweiser would be unveiling a new brand of beer – [...]
Were You There? So Was I.
Today, I’m taking a break from writing about marketing. I want to share a story about community. But first, pay a visit to WereYouThere.com.
WereYouThere.com is the creation of former Time journalist Jonathan Hull. The online community brings people together to recall the vivid memories of our collective history from a first-person perspective. The site’s tagline [...]
Twitter Boosts PRstore Blog Traffic
PRstore = Henry Ford + David Ogilvy + Barack Obama?
Young, Skinny, Wiry Fellows Wanted
Next time you try to stuff your ad full of big words and bragging about how awesome your company is, take a peek at this ad:
I’m quitting PRstore…I’m gonna go work for the Pony Express.
TipDish Social Media Directory Connects Bloggers and PR Professionals
Learn From Google – Give People What They Search For
In an interview with Popular Mechanic, reclusive Google search guru Udi Manber offers this simple exchange:
MP: What do you think a person expects from a Web search?
UM: They want to get an answer. Our goal is very simple: We want to return to the user the answer that they need.
Wow. That was…crystal clear. If [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.