Logos in the Clouds

9 May

After a few days of much needed R&R at the Hepburn family farm in Madison, New York (yes, there are cows), I thought I’d talk about fluff.

From USA Today (the gold standard in fluff) comes this story about SnowMasters, an Alabama company that has developed technology that floats soapy "clouds" in the shape of corporate logos into the sky.

I know…cool, right?

After seeing a video of the "flogos," I was sold. PRstore’s logo over New York City? I floated the idea to the higher-ups. No-go on the flogo. Way to burst my bubble, boss. Maybe next year…

Comments View Comments
Categories Uncategorized
Author Scott Hepburn

No comments yet

blog comments powered by Disqus

Featured Posts

Tips for Successfully Repurposing Your Content

Is the content of your e-newsletter the same content you put on Facebook and Twitter? Repurposing content makes sense. It gives you extra mileage for your investment in content creation. But it’s gotta be done right. Putting the content from your e-newsletter on your Facebook Page verbatim gives users an incentive to unsubscribe from your [...]
We Are Facebook’s Product, Not Its Customers

Valeria Maltoni asked a thought-provoking question on Twitter about Facebook’s recent privacy policy changes and our response (or lack thereof) as users: In the ReTweets and conversation that ensued, Chris Rinaldi asked: “If we’re not paying for Facebook, can’t they do whatever they want?” Well, yes. But that would be true if we were paying [...]
5 Reasons Not to Automate Your Social Media Program

There are good reasons to automate parts of your social media program — efficiency, expanded reach, sanity. But there are also good reasons to avoid over-automation. Here are five reasons to rein in your social media automation: Machines Make Mistakes Let’s say you’re a restaurant owner. You set up an auto-responder that searches Tweets for [...]
How to Create a Corporate Social Media Policy

A social media policy is a powerful resource to guide employee use of new media, earn buy-in from internal stakeholders, and get everyone to read from the same playbook. So how do you craft a social media policy? Policy vs. Strategy First, let me be clear: I’m not talking about a social media strategy. I [...]
25 Big Questions for the Future of Journalism and PR

Minneapolis PR man Arik Hanson recently asked me to suggest a few questions for his night as moderator of #Journchat. That got me thinking about 25 Big Questions for the Future of Journalism and PR (keep reading to see your homework assignment): Are all newspapers folding? Just some? Which ones? Why them? Plenty of people [...]