Archive for June, 2008
Twitter’s 20 Uses for Business and Government
Recommended Reading – Online Reputation Management, Social Media, and PR’s New Rules
It’s a busy day at PRstore, so I’m reaching into my lazy bag today. Here are three books I keep front and center on my bookshelf (does a bookshelf have a front and center?):
Radically Transparent: Monitoring and Managing Reputations Online
Andy Beal and Dr. Judy Strauss
If your Internet marketing plan consists of having a Web site [...]
Marketing a Luxury Resort in a Down Economy
Enjoy These Taglines…I Command You
Verizon’s Twittering Teddy Bear is Following Me
Ease His Pain
Your customer is struggling with high gas and food prices. He’s stuck in a high-rate mortgage and his home has been on the market for over a year. His wife just lost her job. Health care costs are up, too. Trust me, your profits are the last thing on his mind.
How can you help? To [...]
Obama Logo…Clever Marketing or Shameless Shenanigan?
Coupon Alerts…The Ultimate Twitter App
Apologize to Customers? It Might Save Your Business
Swallowing your pride and admitting mistakes can keep you from losing customers. University Rho in Fairfax, Virginia is proof.
University Rho is a merchandise and apparel retailer that serves the fraternities and sororities of nearby George Mason University. I managed the store for a year while I did some career soul searching.
That fall, as the GMU [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.