Archive for June, 2008

Twitter’s 20 Uses for Business and Government

Recommended Reading – Online Reputation Management, Social Media, and PR’s New Rules

It’s a busy day at PRstore, so I’m reaching into my lazy bag today. Here are three books I keep front and center on my bookshelf (does a bookshelf have a front and center?):
Radically Transparent: Monitoring and Managing Reputations Online
Andy Beal and Dr. Judy Strauss
If your Internet marketing plan consists of having a Web site [...]

Marketing a Luxury Resort in a Down Economy

Enjoy These Taglines…I Command You

Verizon’s Twittering Teddy Bear is Following Me

Ease His Pain

Your customer is struggling with high gas and food prices. He’s stuck in a high-rate mortgage and his home has been on the market for over a year. His wife just lost her job. Health care costs are up, too. Trust me, your profits are the last thing on his mind.
How can you help? To [...]

Obama Logo…Clever Marketing or Shameless Shenanigan?

Coupon Alerts…The Ultimate Twitter App

Apologize to Customers? It Might Save Your Business

Swallowing your pride and admitting mistakes can keep you from losing customers. University Rho in Fairfax, Virginia is proof.
University Rho is a merchandise and apparel retailer that serves the fraternities and sororities of nearby George Mason University. I managed the store for a year while I did some career soul searching.
That fall, as the GMU [...]

Journalists Should Not Be Taken Hostage