It’s Easier Than Shredding Yourself
Hiring a copywriter to handle your marketing is a good idea. I’ve seen what happens when you think your CEO, secretary, plumber, mother or dog is a better marketer than a professional copywriter.
For example, while it’s true that “calling ABC Document Shredders is easier than shredding yourself,” I don’t shred myself all that often, anyway. Shredded Wheat, good. Shredded Scott, bad.
Speaking of Shredded Wheat…I don’t need anyone to “separate the wheat from the shaft.” My doctor recommends fully shafted wheat…
Speaking of the shaft…Bonus points to the clothing designer whose fashions are perfect for “the woman who wants to walk the streets of Chicago in style.” Hooker haute couture could be the next big thing…
Speaking of hookers…I deduct 10 points from the cabinetmaker who has been “servicing clients for 15 years.” Leave that type of work to Heidi Fleiss, please. I don’t want any “favors” from my general contractor…
Speaking of favors…Yes, I appreciate your “jester of good faith.” No, I will not do business with you. I have enough clowns…
Speaking of clowns…Let’s talk about Justin Timberlake. No matter how many crockpots and old sewing machines you have, it’s never okay to call yourself “The Justin Timberlake of Antiquing.” You’re bringing lame back…
So do yourself a favor and hire a copywriter. Marketing is best left to the professionals. And, no, I don’t mean Heidi Fleiss.
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Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.