Archive for August, 2008
Tips for Claiming Your Social Media Real Estate
The housing market may be in a mess, but there’s one real estate sector that’s still busy: social media real estate.
For weeks, I’ve been wrangling for control of PRstore’s username at the top social media sites. The username “prstore” is available at some, taken at others, which makes consistent presentation of the PRstore brand tricky. [...]
What is Your Twitter Strategy?
YouTube Takes the “Customer” and “Support” out of Customer Support
What Kids’ Games Can Teach Us about Business Success
We can learn a lot about running a business by watching kids play games. Remember these favorites from your childhood?
Hide-and-Seek
Tag! You’re it! You search for clients, but can’t find them. Or worse yet, prospective customers look for you, but can’t find you. Still think your advertising is working?
Capture the Flag
The guy who stays close to [...]
What’s the Price of a Personal Brand?
“It even has a watermark!”
The Word of the Week is Plagiarism
Social Media Myths #1 – Facebook is Just for Teens and College Kids
My Social Media To-Do List
Newspapers Should Understand Social Media…But Do They?
In a moment of 4 a.m. clarity, I realized newspapers were social media long before social media was cool.
Think about it: A reporter uncovers a piece of information and “forwards” it to his “network” of readers by publishing it in article form. He gets the community to help create the content by quoting stakeholders and [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.