Archive for October, 2008
Marketing via Twitter Begins with Key Influencers
“Can I use Twitter for marketing?”
If I had to guess, that question is #1 or #2 in the minds of marketers who discover Twitter. It’s probably a tie with “What’s the ROI?”
On the ROI front, beats me. That’s a math question. I don’t do math after Labor Day. Jason Falls does a great job looking [...]
10 Twitter Users Who Deserve Attention
Donna Maria Coles Johnson (@indiebusiness) is the entrepreneur, Internet radio talk show host, and author behind Indie Business Media. She’s a wife and mom, too, and on the topic of work/life balance, she just plain gets it. Her Indie Business Radio show is a “must listen” for anyone who wants to start an independent business.
Wichita [...]
Challenge the Thinking
So, I’m doing my usual insomniac routine last night, loitering on Twitter instead of slipping into a Tylenol PM-induced slumber, when I notice this Tweet from Jason Falls buried in an otherwise droll stack of Tweets.
Wow. Words of wisdom delivered in 140-character-or-less clarity.
Do you “challenge the thinking” when you blog? Or do you blog just [...]
Chief Innovation Officer is NOT a Job Title
Vice President of Fun? Chief Inspiration Officer? Secretary of the Interior?
I’ve seen some pretty outlandish job titles in my day, but this has gone too far. There’s a fine line between creativity and absurdity. It’s time we do something.
In my new role as Grand Poobah of Proclamations, I’m declaring a moratorium on stupid, made-up job [...]
Of Course Social Media Campaigns Fail!
A Night at the Improv…Blog Style
Over at his PR Squared blog, Todd Defren’s working a killer series about social media charlatans, miscreants and half-asses. Todd’s post dovetailed with something I’ve been thinking a lot lately, namely, that plenty of so-called “social media experts” are making it up as they go.
Don’t get me wrong: There’s nothing wrong with making it up [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.