Archive for November, 2008
The One Response Worse Than “What’s the ROI?”
“What’s the ROI?” is the most talked about topic in social media since…well…ever. A flurry of social media ROI posts by Really Smart People has the issue front of mind. Again. But there’s one response from the boss even more crushing than “What’s the ROI?”
Silence.
Resistance might at least assure you the bosses are listening. Their recalcitrance [...]
Should Social Media Jobs Accept Local Applicants Only?
Last week, I Tweeted a blurb about the St. Louis Post-Dispatch looking for a social media intern. Kathleen Danielson asked a question that’s relevant to any jobseeker in the Web 2.0 era: “Do I have to be in St. Louis?”
Or, put more broadly: If you’re hiring me to perform a social media role, should I [...]
Posting Comments? Leave Your Twitter Name, Not Your Blog URL
Every time I comment on a blog, I identify myself by my name and blog URL. Or, at least, I used to.
Lately I’ve been leaving my Twitter address in the URL field of the comment form instead. Why? Here are a few reasons:
You can find my blog URL on my Twitter profile page.
You’re on Twitter all [...]
Fleck Lite – Like Delicious, for Tweets
Editor’s Note: After testing it for a few weeks, Fleck is losing my satisfaction. On multiple occasions, the URL included in my FleckTweet directed my readers to the wrong page. Bad Fleck.
Tweeting a URL is easy. Most third-party Twitter tools like Twhirl and TweetDeck have built-in URL shorteners. Now, Fleck Lite offers a way to [...]
10 Things You Could Do Instead of Tweeting All Day
10. Create a blog for somebody else — somebody who doesn’t understand technology as well as you do.
9. Put down the Twitter and call your mother.
8. Show your neighbor how to subscribe to an RSS feed. Ask what her hobbies and interests are. Find a few feeds to get her started.
7. Help your grandfather find [...]
Branding Shifts Gears
Growing up in Canada, my mother fell in love with a sweet, gooey confection called Lyle’s Golden Syrup. By most accounts, Lyle’s Golden Syrup is one of Britain’s oldest brands. It’s been packaged in the same gold and green tin since 1883, and this year, in honor of it’s 125th birthday, the unmistakable Lyle’s tin will [...]
Social Media and the Agency: Coach, QB or Cheerleader?
Marketing/PR pros: Do you spend your time talking ABOUT Social Media? Ever speak THROUGH it on a client’s behalf? Do your clients use SM?
I posed the question on Twitter this morning, and got some great feedback. Tom O’Brien responded with insightful questions about the agency’s role in conversations: Is outsourced “conversation marketing” viable? Is it sustainable?
Anyone [...]
Twitter Campfire Stories
When we were kids, my brothers and I spent our summers at my grandparent’s cabin in the hills of New York’s southern tier.
By day, we’d raise heck like boys do, flinging apples with whittled sticks, searching for salamanders in the gully, or trekking up to the North 40. By night, we’d settle around the campfire [...]
Don’t Post That Blog Comment!
You’ve stumbled on a blog post you disagree with, and you’re ready to fire off a scathing comment. Simmer down! Here’s proof you shouldn’t run your mouth off without listening first:
Flip Mino Makes Video Sharing Easy
I bought the new Flip Mino a few weeks ago, and after dabbling, I’m ready to give the Mino a strong endorsement.
Priced at $179, this handy pocket-sized video camera is a great buy for anyone who wants to play with video without breaking the bank. The main benefits (aside from the price) are the Mino’s [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.