Comments on: Social Media and the Agency: Coach, QB or Cheerleader? http://mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/ Thu, 04 Mar 2010 12:57:10 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Scott Hepburn http://mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-1417 Scott Hepburn Tue, 11 Nov 2008 00:24:13 +0000 http://mediaemerging.com/?p=265#comment-1417 Thanks for stopping by, Jim. Ignite has been doing great work here in the Carolinas.<br><br>You're absolutely right about playing all three roles. Most of us fit predominantly into one category or another, but must also be versatile enough to change characters as needed. Thanks for stopping by, Jim. Ignite has been doing great work here in the Carolinas.

You're absolutely right about playing all three roles. Most of us fit predominantly into one category or another, but must also be versatile enough to change characters as needed.

]]> By: Jim Tobin Ignite Social Media http://mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-1416 Jim Tobin Ignite Social Media Tue, 11 Nov 2008 00:10:22 +0000 http://mediaemerging.com/?p=265#comment-1416 Scott,<br><br>This is an interesting post. I'm president of a social media agency (Ignite Social Media) and thought as I started to read this that I would have to pick which one we are.<br><br>But we've been all three, sometimes for one client. Social media is a toolbox that can be used so many ways. Many companies need basic counseling to bring folks up to speed, but they also need specific tactics to engage with their customers.<br><br>Good post, Scott. This is well articulated. <br><br>~Jim Scott,

This is an interesting post. I'm president of a social media agency (Ignite Social Media) and thought as I started to read this that I would have to pick which one we are.

But we've been all three, sometimes for one client. Social media is a toolbox that can be used so many ways. Many companies need basic counseling to bring folks up to speed, but they also need specific tactics to engage with their customers.

Good post, Scott. This is well articulated.

~Jim

]]> By: RyanMoede http://mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-1415 RyanMoede Mon, 10 Nov 2008 21:44:23 +0000 http://mediaemerging.com/?p=265#comment-1415 These are important questions to be asking, Scott, and I like how you have categorized them. I'm a big supporter of the Agency as Coach model - the client needs the leadership (especially when they're just starting out), but it's important that the client does the executing. They need to be the ones building relationships with their customers, and that is something that just can't be outsourced. These are important questions to be asking, Scott, and I like how you have categorized them. I'm a big supporter of the Agency as Coach model – the client needs the leadership (especially when they're just starting out), but it's important that the client does the executing. They need to be the ones building relationships with their customers, and that is something that just can't be outsourced.

]]> By: Scott Hepburn http://mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-154 Scott Hepburn Mon, 10 Nov 2008 17:24:13 +0000 http://mediaemerging.com/?p=265#comment-154 Thanks for stopping by, Jim. Ignite has been doing great work here in the Carolinas.<br><br>You're absolutely right about playing all three roles. Most of us fit predominantly into one category or another, but must also be versatile enough to change characters as needed. Thanks for stopping by, Jim. Ignite has been doing great work here in the Carolinas.

You're absolutely right about playing all three roles. Most of us fit predominantly into one category or another, but must also be versatile enough to change characters as needed.

]]> By: Scott Hepburn http://mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-153 Scott Hepburn Mon, 10 Nov 2008 17:16:37 +0000 http://mediaemerging.com/?p=265#comment-153 accept accept

]]> By: Jim Tobin Ignite Social Media http://mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-152 Jim Tobin Ignite Social Media Mon, 10 Nov 2008 17:10:22 +0000 http://mediaemerging.com/?p=265#comment-152 Scott,<br><br>This is an interesting post. I'm president of a social media agency (Ignite Social Media) and thought as I started to read this that I would have to pick which one we are.<br><br>But we've been all three, sometimes for one client. Social media is a toolbox that can be used so many ways. Many companies need basic counseling to bring folks up to speed, but they also need specific tactics to engage with their customers.<br><br>Good post, Scott. This is well articulated. <br><br>~Jim Scott,

This is an interesting post. I'm president of a social media agency (Ignite Social Media) and thought as I started to read this that I would have to pick which one we are.

But we've been all three, sometimes for one client. Social media is a toolbox that can be used so many ways. Many companies need basic counseling to bring folks up to speed, but they also need specific tactics to engage with their customers.

Good post, Scott. This is well articulated.

~Jim

]]> By: Sports News » Blog Archive » Social Media and the Agency: Coach, QB or Cheerleader? http://mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-150 Sports News » Blog Archive » Social Media and the Agency: Coach, QB or Cheerleader? Mon, 10 Nov 2008 16:39:13 +0000 http://mediaemerging.com/?p=265#comment-150 [...] Media Emerging created an interesting post today on Social Media and the Agency: Coach, QB or Cheerleader?Here’s a short outline … hat Role for the Agency in SM?” question in sports terms. What do you think….Share your SM – Sports Role idea in the comments:… [...] [...] Media Emerging created an interesting post today on Social Media and the Agency: Coach, QB or Cheerleader?Here’s a short outline … hat Role for the Agency in SM?” question in sports terms. What do you think….Share your SM – Sports Role idea in the comments:… [...]

]]> By: RyanMoede http://mediaemerging.com/2008/11/10/social-media-and-the-agency-coach-qb-or-cheerleader/comment-page-1/#comment-151 RyanMoede Mon, 10 Nov 2008 14:44:23 +0000 http://mediaemerging.com/?p=265#comment-151 These are important questions to be asking, Scott, and I like how you have categorized them. I'm a big supporter of the Agency as Coach model - the client needs the leadership (especially when they're just starting out), but it's important that the client does the executing. They need to be the ones building relationships with their customers, and that is something that just can't be outsourced. These are important questions to be asking, Scott, and I like how you have categorized them. I'm a big supporter of the Agency as Coach model – the client needs the leadership (especially when they're just starting out), but it's important that the client does the executing. They need to be the ones building relationships with their customers, and that is something that just can't be outsourced.

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