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  Tips for Successfully Repurposing Your Content

  Is the content of your e-newsletter the same content you put on Facebook and Twitter? Repurposing content makes sense. It gives you extra mileage for your investment in content creation. But it’s gotta be done right. Putting the content from your e-newsletter on your Facebook Page verbatim gives users an incentive to unsubscribe from your [...]

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  We Are Facebook’s Product, Not Its Customers

  Valeria Maltoni asked a thought-provoking question on Twitter about Facebook’s recent privacy policy changes and our response (or lack thereof) as users: In the ReTweets and conversation that ensued, Chris Rinaldi asked: “If we’re not paying for Facebook, can’t they do whatever they want?” Well, yes. But that would be true if we were paying [...]

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  Are You a “Five-Tool Player” in Social Media?

  Have you ever heard someone say “Oh, I use Twitter, but blogging isn’t for me?” Or what about someone who doesn’t comment on blogs? Or a blogger who doesn’t link to other blogs? They’re not what athletes call a “five-tool player.” And they’re suffering because of it. Mack Collier wrote a great post about learning [...]

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  What It Takes to Lead a Social Media Program

  In 2009, more companies added “social media director” to the org chart. Check out Lisa Hoffmann’s post on how she got a job in social media. Wanna compete for one of those jobs? You better have social media chops, for sure. That’s a given. But it’s the intangibles, not the social media stuff, that determines whether [...]

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  5 Reasons Not to Automate Your Social Media Program

  There are good reasons to automate parts of your social media program — efficiency, expanded reach, sanity. But there are also good reasons to avoid over-automation. Here are five reasons to rein in your social media automation: Machines Make Mistakes Let’s say you’re a restaurant owner. You set up an auto-responder that searches Tweets for [...]