Comments on: The One Response Worse Than “What’s the ROI?” http://mediaemerging.com/2008/11/26/the-one-response-worse-than-whats-the-roi/ Thu, 04 Mar 2010 12:57:10 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: markvanbaale (Mark Van Baale) http://mediaemerging.com/2008/11/26/the-one-response-worse-than-whats-the-roi/comment-page-1/#comment-386 markvanbaale (Mark Van Baale) Tue, 09 Dec 2008 01:58:08 +0000 http://mediaemerging.com/?p=324#comment-386 Dang, so some of the reasons listed in this article may be why mgmt doesn't listen to me when I talk about SM? http://bit.ly/m9zm Dang, so some of the reasons listed in this article may be why mgmt doesn’t listen to me when I talk about SM? http://bit.ly/m9zm

]]> By: Eric Heinzman http://mediaemerging.com/2008/11/26/the-one-response-worse-than-whats-the-roi/comment-page-1/#comment-1438 Eric Heinzman Thu, 04 Dec 2008 03:46:21 +0000 http://mediaemerging.com/?p=324#comment-1438 I think there's also many bosses instinctive fear of not having complete control over the message. I've run into the dreaded, out-of-hand, "We're just not ready for that. Next topic?" response that fits a pattern of desiring top-down control in all external communications. Starting up an open-ended public conversation is viewed as a threat & the very idea gets dismissed before the potential benefits can be analyzed and weighed vs. the perceived costs.<br><br>I do like the "build slowly" idea - in such cases as I described above, proposing a small-scale, "just-to-test-the-waters" pilot program can yield a few important early wins that will be persuasive when later lobbying for a more fully realized social media commitment.<br><br>Especially if you can manage it so the boss thinks that he thought of it first. I think there's also many bosses instinctive fear of not having complete control over the message. I've run into the dreaded, out-of-hand, “We're just not ready for that. Next topic?” response that fits a pattern of desiring top-down control in all external communications. Starting up an open-ended public conversation is viewed as a threat & the very idea gets dismissed before the potential benefits can be analyzed and weighed vs. the perceived costs.

I do like the “build slowly” idea – in such cases as I described above, proposing a small-scale, “just-to-test-the-waters” pilot program can yield a few important early wins that will be persuasive when later lobbying for a more fully realized social media commitment.

Especially if you can manage it so the boss thinks that he thought of it first.

]]> By: ericheinzman http://mediaemerging.com/2008/11/26/the-one-response-worse-than-whats-the-roi/comment-page-1/#comment-169 ericheinzman Wed, 03 Dec 2008 20:46:51 +0000 http://mediaemerging.com/?p=324#comment-169 I think there's also many bosses instinctive fear of not having complete control over the message. I've run into the dreaded, out-of-hand, "We're just not ready for that. Next topic?" response that fits a pattern of desiring top-down control in all external communications. Starting up an open-ended public conversation is viewed as a threat & the very idea gets dismissed before the potential benefits can be analyzed and weighed vs. the perceived costs.<br><br>I do like the "build slowly" idea - in such cases as I described above, proposing a small-scale, "just-to-test-the-waters" pilot program can yield a few important early wins that will be persuasive when later lobbying for a more fully realized social media commitment.<br><br>Especially if you can manage it so the boss thinks that he thought of it first. I think there's also many bosses instinctive fear of not having complete control over the message. I've run into the dreaded, out-of-hand, “We're just not ready for that. Next topic?” response that fits a pattern of desiring top-down control in all external communications. Starting up an open-ended public conversation is viewed as a threat & the very idea gets dismissed before the potential benefits can be analyzed and weighed vs. the perceived costs.

I do like the “build slowly” idea – in such cases as I described above, proposing a small-scale, “just-to-test-the-waters” pilot program can yield a few important early wins that will be persuasive when later lobbying for a more fully realized social media commitment.

Especially if you can manage it so the boss thinks that he thought of it first.

]]> By: ciordia9 http://mediaemerging.com/2008/11/26/the-one-response-worse-than-whats-the-roi/comment-page-1/#comment-161 ciordia9 Wed, 26 Nov 2008 16:17:28 +0000 http://mediaemerging.com/?p=324#comment-161 Hah, excellent post. You hit on many of the heads that have been with any new technology in a company mid+ sized. Good job! Hah, excellent post. You hit on many of the heads that have been with any new technology in a company mid+ sized. Good job!

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