Archive for December, 2008

Hero Rising: Down the Rabbit Hole with Disney

“That’s it, Dinah! If I had a world of my own, everything would be nonsense. Nothing would be what it is, because everything would be what it isn’t. And contrariwise, what it is, it wouldn’t be, and what it wouldn’t be, it would. You see?”
– Alice in Alice in Wonderland 

This was going to be a [...]

It’s a Competition, Not a Tea Party

 
“You play to win the game.”
Former NY Jets coach Herm Edwards fired off that gem in the midst of a post-game rant. That quote should hang in every locker room and in every corporate boardroom and cubicle in America. Every business owner should say those words aloud to start the day.
“You play to win the [...]

iTunes Wrote This Post

As a spur-of-the-moment blogging experiment, I’ve set my iTunes to shuffle and will let the music dictate the content of this post.
I will attempt to draw parallels between marketing or PR and the next five songs to pop up. Here (listed retroactively) are the five songs:

Avril Lavigne, “I Don’t Like Your Girlfriend”
Evan Rachel Wood, “If [...]

Citizen Soldiers: 3 Doors Down and the National Guard

I’ve always been impressed with the U.S. Army National Guard’s marketing/advertising efforts. They know their audience, they know where to find them, and they craft a message that resonates.
The 3 Doors Down song “Citizen Soldier,” recorded as a tribute to the Guard, dovetails perfectly with the Guard’s messaging. I’m behind the times — just saw [...]

#Journchat Brings PR, Journalism Together on Twitter

I participated last night in #journchat, a madcap Twitter roundtable on the pressing issues in journalism and PR. Kudos to Sarah Evans for organizing the TweetChat. Here are some more intriguing points I took away:
 

Twitter has forced journalists to change the way they break news. Journalists must be capable of delivering news via any medium. 
See comments [...]

My Christmas Gifts to You

I’m playing Santa Claus today. Here’s my Christmas wish list for all of you:
Lyell Petersen – Bountiful blessings to the people of New Orleans, and all the soul food you can eat
Scott Monty – A prosperous year for Ford and a renewed sense of purpose for your industry
Julie Roads – An Underwood No. 5 (something [...]

Michael Arrington of TechCrunch Pitches a Tantrum Over Press Release Embargoes

TechCrunch, the Michael Arrington-led blog about all things Web 2.0, has declared “Death to the Embargo.”
In what amounts to a temper tantrum by a frustrated, jealous child, Arrington has announced that “from now on, our new policy is to break every embargo. We’ll happily agree to whatever you ask of us, and then we’ll just do whatever [...]

The Passive-Aggressive Guide to Social Media

I love Wikipedia. The Wik’s to-the-point descriptions are uncanny. Like this entry for passive-aggressive:
Passive-aggressive behavior refers to passive, sometimes obstructionist resistance to following through with expectations in interpersonal or occupational situations. It can manifest itself as learned helplessness, procrastination, stubbornness, resentment, sullenness, or deliberate/repeated failure to accomplish requested tasks for which one is (often explicitly) [...]

The Problem with “Monetizing”

I hear this word “monetize” a lot in social media. It’s usually close to the word “Twitter,” as in, “Twitter is looking for ways to monetize.” Pretty much every Web 2.0 bauble — from Facebook to Tumblr — is looking for ways to monetize.
I have problems with this word. For starters, who isn’t trying to [...]

There’s More to Life than Social Media

I was going to write today, but I thought this video from Jason Falls was more important than anything I had to say. Our hearts go out to you, Jason, and to the families of those you’ve lost.
If you’d like to leave a message of support for Jason, you can do so here.

Media Emerging | Scott Hepburn | Powered by WordPress | ElegantBlue is a custom theme by Nathan Rice. Customized by Scott Hepburn.