Citizen Soldiers: 3 Doors Down and the National Guard
I’ve always been impressed with the U.S. Army National Guard’s marketing/advertising efforts. They know their audience, they know where to find them, and they craft a message that resonates.
The 3 Doors Down song “Citizen Soldier,” recorded as a tribute to the Guard, dovetails perfectly with the Guard’s messaging. I’m behind the times — just saw the video today on the big screen — but wanted to share the video today as a holiday reminder to support our troops at home and abroad. Enjoy.
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Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.