Do You Own Your TinyURL?
File this under “Online Reputation Management”…
You know those handy URL shortening tools like TinyURL, Is.Gd and Bit.ly? Did you know you can also create a custom TinyURL? It’s another small way (pun intended) to stake a claim to your online identity.
As you can see in this image, TinyURL lets you create a custom alias. Just plug in the URL you wish to shorten, assign the desired alias, and hit “Make TinyURL!”
My blog was the logical recipient of the TinyURL.com/ScottHepburn alias. You could just as easily map to your LinkedIn profile, Twitter profile or any other page.
I don’t know if Google indexes TinyURls, but it’s nice to know http://tinyurl.com/ScottHepburn points to my home turf.
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Jim Mitchem
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Scott Hepburn


Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.