Archive for February, 2009
Social Media PR for Landscapers and Mechanics
Someone once told me landscapers have no use for social media. I couldn’t disagree more.
When someone needs to find a landscaper, they ask for recommendations via Twitter. When the landscaper shows up late, we trash talk him on Twitter. If he does a really nice job — or a really poor job — someone might even blog [...]
Who’s on Your Ad/PR/Marketing Agency Fantasy Team?
Danny Brown kicked off a cool idea — building a social media fantasy team — with his Social Media for Soccer Lovers post. Kari Rippetoe followed it up by putting together her social media rockband.
In playing to the theme, I need your help building a Super Agency — a PR, marketing, and advertising dream team. [...]
Interactive vs. Social: Does Your Agency Have the Right Skillset?
I love Doug Wick’s breakdown of the distinct differences in skillsets required for interactive marketing vs. social marketing:
Creative within a typical interactive agency is highly focused on elegant visual design. The primary goal is to catch the eye, connect to the user on an emotional level, and engage and convert them with inventive content. Most creative teams [...]
Social Media Graduates to the “How?” Era
In recent months, I’ve seen a lot of chatter about “How?” As in, “You’ve convinced me I need to start using social media…how do I do that?”
Most of the chatter isn’t coming from clients, per se, but from other marketing and social media thinkers. There seem’s to be a growing restlessness to graduate from the [...]
Social Media for Social Good: Two Charity Stories
It’s not usually my cup o’ tea to blog about social media for social change, but today I’d like to highlight two very important causes: Danny Brown’s 12for12k Challenge and Charlotte Twestival.
The 12for12k Challenge
The 12for12k Challenge is a project created by fellow PR-man and good friend Danny Brown. Danny recognized the tremendous power of social networks to do [...]
Drinking the Kool-Aid as I Jump the Shark…FTW!
Bloggers have come down with a terrible case of the clichés, and boy are these hackneyed phrases doozies. In tribute to the late George Carlin, I’m starting my own official policy: This is the language you will not hear on this blog.
On this blog, I will not “jump the shark,” “get outside the fishbowl,” or [...]
Social Media Works for Retail — Here’s Why
Why does social media work so well for consumer goods?
Think of your favorite social media projects and some well-known consumer brands will likely come to mind. Sharpie, Best Buy and DunkinDonuts spring to my mind, along with countless others. Consumer brands and products like the iPhone, XBOX, Disney and Starbucks are among the Top 10 most talked about [...]
United Linen Does Social Media Right
A tip of the hat to Shel Israel for uncovering United Linen, a 73-year-old uniform and linen laundry service harnessing the power of social media.
I have to give a shout out to UL’s marketing director Scott Townsend. Scott gets social.
Not long after I mentioned United Linen in a post about B2B social media, I received [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.