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	<title>Comments on: Social Media Works for Retail &#8212; Here&#8217;s Why</title>
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		<title>By: Scott Townsend</title>
		<link>http://mediaemerging.com/2009/02/03/social-media-works-for-retail-heres-why/comment-page-1/#comment-1458</link>
		<dc:creator>Scott Townsend</dc:creator>
		<pubDate>Wed, 04 Feb 2009 20:53:26 +0000</pubDate>
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		<description>I like your take on Retail being a lonely experience and that social media can help fill that void.  If the product or service is supported with social media tools, the customer can prolong their experience (whether good or bad) by connecting to someone associated with the product/service.  Someone who is wating on the other end of Twitter, Facebook, Plaxo, etc to help share in your joy or adress a problem and fix it fast.  This is where it gets fun and you realize, as a business, that all the work going into reaching out to customers, is more than worth it.&lt;br&gt;&lt;br&gt;Great article.  Two thumbs way up.&lt;br&gt;Scott</description>
		<content:encoded><![CDATA[<p>I like your take on Retail being a lonely experience and that social media can help fill that void.  If the product or service is supported with social media tools, the customer can prolong their experience (whether good or bad) by connecting to someone associated with the product/service.  Someone who is wating on the other end of Twitter, Facebook, Plaxo, etc to help share in your joy or adress a problem and fix it fast.  This is where it gets fun and you realize, as a business, that all the work going into reaching out to customers, is more than worth it.</p>
<p>Great article.  Two thumbs way up.<br />Scott</p>
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		<title>By: Scott Townsend</title>
		<link>http://mediaemerging.com/2009/02/03/social-media-works-for-retail-heres-why/comment-page-1/#comment-686</link>
		<dc:creator>Scott Townsend</dc:creator>
		<pubDate>Wed, 04 Feb 2009 13:53:26 +0000</pubDate>
		<guid isPermaLink="false">http://mediaemerging.com/?p=813#comment-686</guid>
		<description>I like your take on Retail being a lonely experience and that social media can help fill that void.  If the product or service is supported with social media tools, the customer can prolong their experience (whether good or bad) by connecting to someone associated with the product/service.  Someone who is wating on the other end of Twitter, Facebook, Plaxo, etc to help share in your joy or adress a problem and fix it fast.  This is where it gets fun and you realize, as a business, that all the work going into reaching out to customers, is more than worth it.&lt;br&gt;&lt;br&gt;Great article.  Two thumbs way up.&lt;br&gt;Scott</description>
		<content:encoded><![CDATA[<p>I like your take on Retail being a lonely experience and that social media can help fill that void.  If the product or service is supported with social media tools, the customer can prolong their experience (whether good or bad) by connecting to someone associated with the product/service.  Someone who is wating on the other end of Twitter, Facebook, Plaxo, etc to help share in your joy or adress a problem and fix it fast.  This is where it gets fun and you realize, as a business, that all the work going into reaching out to customers, is more than worth it.</p>
<p>Great article.  Two thumbs way up.<br />Scott</p>
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