Archive for March, 2009

Transparency vs. Responsibility? Err on the Side of Caution

This is the part where I argue against Lisa… (it’ll all make more sense if you read Lisa Hoffmann’s post about the battle between transparency and responsibility).
Lisa is right about our tendency as a species to withhold information from others. Where that instinct comes from is beyond me, but it’s kind of irrelevant. The fact [...]

How I Decide Who to Follow on Twitter

I’m using this rainy Saturday morning as an excuse to catch up on my Twitter follows. Ever find yourself wondering who you should follow? Here’s how I decide which of my followers I’ll follow back:
Interesting. Right off the bat, you’ve gotta be interesting. Do you Tweet about topics I get excited about? There’s gotta be [...]

How to Be a Social Media Expert: Chop Lettuce

I’m gonna tell you a secret.
Some very popular bloggers say there’s no such thing as a social media expert. I think they’re wrong…that there is such a thing as an expert. And I’m gonna tell you how to become one.
Shhhhh…
 
Okay, here it comes…are you ready for it?
 
Here’s the secret to becoming a social media expert: Chop [...]

How to Filter Twitter to See Links You’ve Retweeted

This should really be a video tutorial in the style of Jesse Newhart, but since I’m behind schedule on learning that trick, this’ll have to do.
Ever wish you could filter your Tweets so you could see JUST the times you tweeted or retweeted links? It’s easier than you think and saves you the trouble of [...]

Is Twitter Really as Conversational as We Think It Is?

Warning: Vaguely unscientific research ahead!
Is Twitter really conversational?
While the chattering classes (me included) laud Twitter’s usefulness as a conversation enabler, you could argue that many of our conversations are, in fact, monologues.
We’re quick to criticize anyone who portrays Twitter as a sea of people making trite, insignificant statements into the void. “You’re missing the heart [...]

How NOT to Get a Job via Social Networking

Okay, time to get on my soapbox.
Social networking can help you find a job, absolutely. We’ve heard of people using Twitter to find a job. LinkedIn and Facebook, too. Not only can you use social networking to find a job, but you should use it.
But do it right.
There are plenty of articles on how to [...]

How Many Twitter Followers is Enough?

Spend enough time on Twitter, and you’ll hear a chorus of sages scold you: “Follower count doesn’t matter…stop counting your followers.”
They’re right (sorta), but as one of the few hard measurables of Twitter, many of us cling to follower count as an important metric.
If you want a more meaningful way to look at follower count, [...]

An Open Response to Leonard Pitts’ Attack on Twitter

Dear Mr. Pitts,
You’re not the first observer to express uncertainty about Twitter’s merits, and you won’t be the last. Your column was hardly a fresh perspective. But don’t worry, it’s a common malady with a common cure.
Like the hordes of half-informed columnists, busy executives and malcontents who came before you, your biggest mistake is that [...]

What’s the Perception of Your Industry?

A few months ago, I wrote about the plumber’s reputation problem. Most professions — plumbers included — call to mind one characteristic or another in most minds: lazy, trustworthy, sleazy, hardworking. You get the drift.
David Mullen’s post about the PR profession got me thinking about this again. The topic came up a few weeks ago, [...]

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