Comments on: A Letter to the Marketing Dept. from Your Shoes http://mediaemerging.com/2009/04/28/a-letter-to-the-marketing-dept-from-your-shoes/ Tue, 07 Sep 2010 18:40:28 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Scott Hepburn http://mediaemerging.com/2009/04/28/a-letter-to-the-marketing-dept-from-your-shoes/comment-page-1/#comment-861 Scott Hepburn Fri, 01 May 2009 21:37:02 +0000 http://mediaemerging.com/?p=1105#comment-861 I agree with part of what you say here, but disagree with another part, Scott.<br><br>I agree that we definitely need to get past the navel-gazing and talking about the medium. Enough of the "Why the medium I operate in is awesome" posts -- show me the "How to use this stuff to achieve your goals" posts!<br><br>Where I disagree is the "social media in the hands of your sales team" line. Yes, the sales team should definitely be using social media. But so should HR, operations, service, marketing/PR, customer relations, and executives.<br><br>Actually, as I think about it, getting social media into the hands of all those people will help get us to the "next step" you're envisioning. Funny how it all comes together... I agree with part of what you say here, but disagree with another part, Scott.

I agree that we definitely need to get past the navel-gazing and talking about the medium. Enough of the “Why the medium I operate in is awesome” posts — show me the “How to use this stuff to achieve your goals” posts!

Where I disagree is the “social media in the hands of your sales team” line. Yes, the sales team should definitely be using social media. But so should HR, operations, service, marketing/PR, customer relations, and executives.

Actually, as I think about it, getting social media into the hands of all those people will help get us to the “next step” you're envisioning. Funny how it all comes together…

]]> By: Scott Hepburn http://mediaemerging.com/2009/04/28/a-letter-to-the-marketing-dept-from-your-shoes/comment-page-1/#comment-2188 Scott Hepburn Fri, 01 May 2009 21:37:02 +0000 http://mediaemerging.com/?p=1105#comment-2188 I agree with part of what you say here, but disagree with another part, Scott.<br><br>I agree that we definitely need to get past the navel-gazing and talking about the medium. Enough of the "Why the medium I operate in is awesome" posts -- show me the "How to use this stuff to achieve your goals" posts!<br><br>Where I disagree is the "social media in the hands of your sales team" line. Yes, the sales team should definitely be using social media. But so should HR, operations, service, marketing/PR, customer relations, and executives.<br><br>Actually, as I think about it, getting social media into the hands of all those people will help get us to the "next step" you're envisioning. Funny how it all comes together... I agree with part of what you say here, but disagree with another part, Scott.

I agree that we definitely need to get past the navel-gazing and talking about the medium. Enough of the “Why the medium I operate in is awesome” posts — show me the “How to use this stuff to achieve your goals” posts!

Where I disagree is the “social media in the hands of your sales team” line. Yes, the sales team should definitely be using social media. But so should HR, operations, service, marketing/PR, customer relations, and executives.

Actually, as I think about it, getting social media into the hands of all those people will help get us to the “next step” you're envisioning. Funny how it all comes together…

]]> By: Scott Hepburn http://mediaemerging.com/2009/04/28/a-letter-to-the-marketing-dept-from-your-shoes/comment-page-1/#comment-860 Scott Hepburn Fri, 01 May 2009 21:32:29 +0000 http://mediaemerging.com/?p=1105#comment-860 Thanks for offering a different perspective, Steve. I love it when someone disagrees with me civilly! Love that line about the horse ;)<br><br>You're right about many buyers being able to make decisions without the help of a salesperson. In fact, that's one of the reasons I think social media IS so valuable. If consumers continue to tune out salespeople -- and continue to find new ways to do so -- our job is marketers is to find other ways to show them how our brands/products/services will enhance their lives.<br><br>I'm not a big fan of "automated selling systems". It's not that they don't work -- they produce, and numbers matter. I just think the human element is the difference between profitable companies and successful companies. Thanks for offering a different perspective, Steve. I love it when someone disagrees with me civilly! Love that line about the horse ;)

You're right about many buyers being able to make decisions without the help of a salesperson. In fact, that's one of the reasons I think social media IS so valuable. If consumers continue to tune out salespeople — and continue to find new ways to do so — our job is marketers is to find other ways to show them how our brands/products/services will enhance their lives.

I'm not a big fan of “automated selling systems”. It's not that they don't work — they produce, and numbers matter. I just think the human element is the difference between profitable companies and successful companies.

]]> By: Scott Hepburn http://mediaemerging.com/2009/04/28/a-letter-to-the-marketing-dept-from-your-shoes/comment-page-1/#comment-2190 Scott Hepburn Fri, 01 May 2009 21:32:29 +0000 http://mediaemerging.com/?p=1105#comment-2190 Thanks for offering a different perspective, Steve. I love it when someone disagrees with me civilly! Love that line about the horse ;)<br><br>You're right about many buyers being able to make decisions without the help of a salesperson. In fact, that's one of the reasons I think social media IS so valuable. If consumers continue to tune out salespeople -- and continue to find new ways to do so -- our job is marketers is to find other ways to show them how our brands/products/services will enhance their lives.<br><br>I'm not a big fan of "automated selling systems". It's not that they don't work -- they produce, and numbers matter. I just think the human element is the difference between profitable companies and successful companies. Thanks for offering a different perspective, Steve. I love it when someone disagrees with me civilly! Love that line about the horse ;)

You're right about many buyers being able to make decisions without the help of a salesperson. In fact, that's one of the reasons I think social media IS so valuable. If consumers continue to tune out salespeople — and continue to find new ways to do so — our job is marketers is to find other ways to show them how our brands/products/services will enhance their lives.

I'm not a big fan of “automated selling systems”. It's not that they don't work — they produce, and numbers matter. I just think the human element is the difference between profitable companies and successful companies.

]]> By: Scott Hepburn http://mediaemerging.com/2009/04/28/a-letter-to-the-marketing-dept-from-your-shoes/comment-page-1/#comment-859 Scott Hepburn Fri, 01 May 2009 14:37:02 +0000 http://mediaemerging.com/?p=1105#comment-859 I agree with part of what you say here, but disagree with another part, Scott.<br><br>I agree that we definitely need to get past the navel-gazing and talking about the medium. Enough of the "Why the medium I operate in is awesome" posts -- show me the "How to use this stuff to achieve your goals" posts!<br><br>Where I disagree is the "social media in the hands of your sales team" line. Yes, the sales team should definitely be using social media. But so should HR, operations, service, marketing/PR, customer relations, and executives.<br><br>Actually, as I think about it, getting social media into the hands of all those people will help get us to the "next step" you're envisioning. Funny how it all comes together... I agree with part of what you say here, but disagree with another part, Scott.

I agree that we definitely need to get past the navel-gazing and talking about the medium. Enough of the “Why the medium I operate in is awesome” posts — show me the “How to use this stuff to achieve your goals” posts!

Where I disagree is the “social media in the hands of your sales team” line. Yes, the sales team should definitely be using social media. But so should HR, operations, service, marketing/PR, customer relations, and executives.

Actually, as I think about it, getting social media into the hands of all those people will help get us to the “next step” you're envisioning. Funny how it all comes together…

]]> By: Scott Hepburn http://mediaemerging.com/2009/04/28/a-letter-to-the-marketing-dept-from-your-shoes/comment-page-1/#comment-858 Scott Hepburn Fri, 01 May 2009 14:32:29 +0000 http://mediaemerging.com/?p=1105#comment-858 Thanks for offering a different perspective, Steve. I love it when someone disagrees with me civilly! Love that line about the horse ;)<br><br>You're right about many buyers being able to make decisions without the help of a salesperson. In fact, that's one of the reasons I think social media IS so valuable. If consumers continue to tune out salespeople -- and continue to find new ways to do so -- our job is marketers is to find other ways to show them how our brands/products/services will enhance their lives.<br><br>I'm not a big fan of "automated selling systems". It's not that they don't work -- they produce, and numbers matter. I just think the human element is the difference between profitable companies and successful companies. Thanks for offering a different perspective, Steve. I love it when someone disagrees with me civilly! Love that line about the horse ;)

You're right about many buyers being able to make decisions without the help of a salesperson. In fact, that's one of the reasons I think social media IS so valuable. If consumers continue to tune out salespeople — and continue to find new ways to do so — our job is marketers is to find other ways to show them how our brands/products/services will enhance their lives.

I'm not a big fan of “automated selling systems”. It's not that they don't work — they produce, and numbers matter. I just think the human element is the difference between profitable companies and successful companies.

]]> By: katbron http://mediaemerging.com/2009/04/28/a-letter-to-the-marketing-dept-from-your-shoes/comment-page-1/#comment-2185 katbron Thu, 30 Apr 2009 00:14:21 +0000 http://mediaemerging.com/?p=1105#comment-2185 A good reminder not to abandon the tried and true. However, it has been my experience that successful sales and marketing has never been about jumping on one new tactic exclusively and forgetting the "old." It is about integrating and finding out the best mix. A good reminder not to abandon the tried and true. However, it has been my experience that successful sales and marketing has never been about jumping on one new tactic exclusively and forgetting the “old.” It is about integrating and finding out the best mix.

]]> By: Tim Jahn http://mediaemerging.com/2009/04/28/a-letter-to-the-marketing-dept-from-your-shoes/comment-page-1/#comment-2186 Tim Jahn Wed, 29 Apr 2009 23:59:04 +0000 http://mediaemerging.com/?p=1105#comment-2186 Definitely need to remember the basics. Tools will come and go, be effective and non effective, grow and shrink. But you need to know your core values and goals that those tools support. Definitely need to remember the basics. Tools will come and go, be effective and non effective, grow and shrink. But you need to know your core values and goals that those tools support.

]]> By: Scott Moroney http://mediaemerging.com/2009/04/28/a-letter-to-the-marketing-dept-from-your-shoes/comment-page-1/#comment-2187 Scott Moroney Wed, 29 Apr 2009 23:31:02 +0000 http://mediaemerging.com/?p=1105#comment-2187 Right on the money. I am coming to the same conclusion. Social media, web, on and on are a part of the mix. Certainly these new tools can help, but they don't replace the fundamentals of marketing, they enhance them. I am hoping to see some evolution where people realize that social media in the hands of your sales team is where the power is at. It is not in all of us contemplating our navels about the medium. We are going past that to see where the rubber hits the road. Great post. Right on the money. I am coming to the same conclusion. Social media, web, on and on are a part of the mix. Certainly these new tools can help, but they don't replace the fundamentals of marketing, they enhance them. I am hoping to see some evolution where people realize that social media in the hands of your sales team is where the power is at. It is not in all of us contemplating our navels about the medium. We are going past that to see where the rubber hits the road. Great post.

]]> By: katbron http://mediaemerging.com/2009/04/28/a-letter-to-the-marketing-dept-from-your-shoes/comment-page-1/#comment-857 katbron Wed, 29 Apr 2009 17:14:21 +0000 http://mediaemerging.com/?p=1105#comment-857 A good reminder not to abandon the tried and true. However, it has been my experience that successful sales and marketing has never been about jumping on one new tactic exclusively and forgetting the "old." It is about integrating and finding out the best mix. A good reminder not to abandon the tried and true. However, it has been my experience that successful sales and marketing has never been about jumping on one new tactic exclusively and forgetting the “old.” It is about integrating and finding out the best mix.

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