Archive for May, 2009
Social Media Can’t Be a Campaign? I Beg to Differ!
Time for me to get on my soapbox…
While catching up on blog reading, I found this nugget from Forrester Research analyst Josh Bernoff in a David Berkowitz piece:
[Bernoff] said unequivocally that “social media is always an ongoing activity,” and marketers should stop thinking about it as a campaign. He discussed how customers are talking to [...]
The Real World View of Social Media Marketing
Are your views of social media out of touch with reality?
In two weeks as Ritz Marketing’s social media guy, I’ve learned a lot about social media, people’s awareness of it, how it’s perceived, and how you sell it. Here, take a look:
Facebook. Everyone wants to know about Facebook.
Twitter. Tweeter. Twitting. People have heard of it, [...]
Friending Competitors: A Smart Social Media Move?
Charlotte real estate agent Sandy Aichner raised a great question on Twitter this morning: Is it crossing the line when a competitor asks you to become a fan of their Facebook page? (paraphrase)
Or, to broaden it: Where’s the line in the sand when it comes to “co-opetition”?
I ReTweet well-written blog posts from peers in marketing [...]
Joining Ritz Marketing to Lead the Social Media Team
I am thrilled to announce that I have joined Ritz Marketing in Charlotte, North Carolina to lead their social media and emerging media team.
Charlotte’s social media scene is heating up, and one agency — Ritz Marketing — impressed me with its desire to listen, learn, engage and lead. At a time when many agencies are [...]
Conversations: Should Twitter “Fire” Its Users?
(Update: This post was written before Twitter put a muzzle its users. Eerie…)
I’ve had the pleasure of some rather thought-provoking conversations recently, all on Twitter. Some of the best discussions covered:
Finding/filtering information on Twitter — and whether hashtags fail
The role of agencies in social media
Whether Twitter should “fire” customers
Advertising on social networks
Desktop apps, the potential [...]
Is Your Brand as Powerful as a Lightbulb?
How is your brand like a lightbulb?
Marshall McLuhan, in his famous work Understanding Media, argued that a lightbulb as a perfect example of a medium with no message (i.e., no content). The lightbulb has no “message”, and yet it has a dramatic social effect; it creates spaces for gathering and interacting at night — it creates [...]
My Delicious Just Got Deliciouser
I’ve been using the social bookmarking service Delicious more diligently of late. I’ve had an account for ages, but I’ve never really used it fully. That’s starting to change.
Until recently, I used Delicious to save the best of the best. I did it mostly to keep a small handful of game-changing posts in my memory [...]
The Art of a Drew Rosenhaus Negotiation
NFL super agent Drew Rosenhaus is the master of the high profile sports deal. Love or hate him (and pretty much anyone who isn’t his client hates him), the man gets business done.
Ever wonder how he does it?
This blurb from Two Bills Drive columnist Lori Chase offers a great visual of what a Drew Rosenhaus [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.