My Delicious Just Got Deliciouser

I’ve been using the social bookmarking service Delicious more diligently of late. I’ve had an account for ages, but I’ve never really used it fully. That’s starting to change.

Until recently, I used Delicious to save the best of the best. I did it mostly to keep a small handful of game-changing posts in my memory bank. Now, however, I’m using Delicious for someone else’s benefit. Here’s who:

• Attendees of the Social Media Works Seminar
• My next employer
• You

Let me explain:

Social Media Works

Social Media Works is a half-day seminar designed for entrepreneurs and small business owners. I’m co-planning the event with two phenomenal women from the Charlotte chapter of the International Coach Federation, Laura Neff and Katie Mattson.

The event will take newbies and intermediates on a “how-to” tour of social media. We’ll cover guiding principles and best practices, as well as the nitty-gritty how-to stuff.

By bookmarking more stuff on Delicious, I’m building a library of resources for Social Media Works attendees. My goal is to consolidate useful, insightful information into a single, convenient source. Just as importantly, I’m tagging the content for easy indexing. Case studies, research, ROI data, tools — it’s all here.

Traditional Agency, New Media

The other reason I’m bulking up my Delicious library is for my next employer. No, I don’t have anything specific to report (but stay tuned). I do have a clear goal, however: Provide the missing social media puzzle piece for a traditional PR or marketing agency.

I know social media…it’s what I do. The trouble is my knowledge is mostly in my head — and in my network (you guys!). My network is always available through Twitter, LinkedIn, my blog, etc., but the knowledge in my head isn’t always where my bosses, colleagues, and direct reports can reach it.

By building up a library of resources, I hope to be immensely valuable to a growing agency. Delicious helps me aggregate useful information for easy consumption by others. Tagging lets me file that data according to topics that clients, account executives, agency heads, and others can relate to. As a point person on social media, you’ll spend a lot of time educating; Delicious is my lesson plan.

You

There’s a third audience for my Delicious library: you.

A few months ago, I wrote a post about the “-ators” of social media: Creators, Aggregators, Disseminators, etc. Most of us are hybrids; I’m a Creator/Disseminator. I blog, sure, but I love to RT well written blog posts and informative articles. By bookmarking these posts in Delicious, I’m becoming an aggregator, too.

Feel free to subscribe to my Delicious RSS feed. It won’t always be useful stuff, but it should yield some nice value. If you’re inclined, let’s “link up” on Delicious, too. We often forget that Delicious is also a social network.

Happy bookmarking!

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