Archive for July, 2009
Remix: Social Media, Marketing, and PR Posts Revisited
I’m dipping into the “oldies but goodies” bin to bring back a few useful posts on social media, marketing and PR. Hope you find something helpful here:
Blog Posts
Blogging and Social Web Tools to Declutter Your Life
Should You Have One Social Media Identity or Two?
Brands and Avatars: Good Idea or Epic Fail?
LinkedIn Strategy: I’m Sorry, [...]
Why I Blog
Those of you who are close to me know the past few months have been challenging for me. I’ve had a world of upheaval in my life, some self-inflicted and some not-so-much. But this morning, I’m smiling.
Reader Puja Madan left these kind comments on Lisa Hoffmann’s blog:
Loved the post – touching and yet so insightful. [...]
Should Brands on Facebook Censor Offensive Fans?
While researching the Starbucks ice cream promotion on Facebook, I saw a Facebook user with a swastika in their avatar displayed on the Starbucks fan page.
Repulsive and hateful as the swastika may be, the law leans toward protecting individuals’ free speech rights. I don’t know what the laws are about swastikas, but this post isn’t [...]
United Airlines and the Social Media Double Whammy
Dear United Airlines: Welcome to the club.
This week, United Airlines joined a growing list of companies that has been flamed for royally pissing off customers. The airline joins Motrin, Domino’s Pizza and other brands on the consumer Sh*t List.
In each case, the offending company experienced what I’ve termed the Social Media Double Whammy: The brand [...]
Apture Plug-in Makes Rich Multimedia Easy for Bloggers
Adding rich multimedia content to your blog posts is a powerful way to tell engaging stories. A plug-in called Apture makes adding compelling multimedia to your posts a snap.
Take, for instance, this embed of my favorite alt.country band, The Old 97s. With just a few clicks, I was able to embed a live YouTube recording [...]
LinkedIn Strategy: I’m Sorry, Do I Know You?
How do you use LinkedIn?
It’s a question I’m asked often in seminars, consulting gigs, and client visits. For many newbies, LinkedIn is their gateway into social networking sites.
There’s no right or wrong way to use LinkedIn. Most people connect with co-workers past and present, then ignore LinkedIn until they get another request. Seems ineffective, but [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.