Archive for August, 2009
HootSuite Twitter Client Has Potential
If you’re still Tweeting by visiting Twitter.com, you’re missing the ease and convenience of feature-rich desktop Twitter clients like Tweetdeck, Seesmic Desktop and Twhirl.
I’ve bounced between those three for nearly a year, but decided to give browser-based HootSuite a try. There’s plenty to love, plenty to hate, and plenty of potential.
What I Love About HootSuite
Tabs. [...]
Becoming a Google AdWords Professional = Headache
Google AdWords isn’t on my good side right now.
Three months ago, I joined the Google AdWords Professional program. The goal was to get certified, become a more successful ad manager, and improve clients’ PPC ad performance
The experience has been a headache.
To enroll, you must create a “My Client Center,” which lets you manage multiple ad [...]
Advertisers, Consumers Disagree Over Which Ads Work
Advertisers are a little out of touch with consumers when it comes to what each groups thinks is effective.
New research by Harris and the LinkedIn Research Network shows advertisers believe “ads that make me stop and think” (53%) are most effective.
This, despite the decades-old truism I heard from my college journalism professor Ben Crane: In [...]
Engaging Content is Key — But What Is It?
Content, it seems, is still king.
This might sound like a no-brainer, but engaging content is a “must have” for a popular Facebook Page, according to Inside Facebook.
The one constant throughout all popular pages, whether they have 5,000 or 100,000 fans, seems to be quality of content. Whether it’s a celebrity, band, television show or a [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.