Archive for September, 2009
Why Duke Energy Hiring Lisa Hoffmann is a Big Deal
Yesterday, my good friend and former PRstore colleague Lisa Hoffmann announced that she’s joining Duke Energy as a Social Media Specialist.
To call this a well-deserved opportunity for Lisa is a huge understatement. Lisa is the definition of social media’s mantra to help others. Those who know her recognize an indescribable “it” factor that makes you [...]
How to Create a Corporate Social Media Policy
A social media policy is a powerful resource to guide employee use of new media, earn buy-in from internal stakeholders, and get everyone to read from the same playbook.
So how do you craft a social media policy?
Policy vs. Strategy
First, let me be clear: I’m not talking about a social media strategy. I could write an [...]
Roadmap for Social Media in a Regulated Industry
Regulated industries like banking, energy, telecom, and healthcare face huge hurdles integrating social media into their operations. Concerns about privacy, accounting, and legal compliance set up a potential wrestling match between competing corporate departments.
Yesterday, I had the pleasure of hosting a #socialmedia Twitter chat on Social Media and Regulated Industries. The transcript could be a [...]
Is Social Media a Form of Advertising?
Is social media a form of advertising?
According to MediaPost, “a new report on the media buying plans of advertisers and agencies indicates that having a ‘presence on social networks’ is one of the top priorities of their media plans for next year.”
Translation: advertising. Something tells me “having a presence” doesn’t mean human engagement with customers [...]
Photojournalist Christian Poveda’s Murder Reminds Us Reporting the News is a Dangerous Calling
I learned last night that French filmmaker and photojournalist Christian Poveda was found shot to death in El Salvador on September 2. Four members of the Mara 18 gang and a Mexican police officer have been arrested in connection with his death.
Ordinarily, news like this barely registers on my radar – it’s a tragic reality [...]
A Beatles-Infused Letter to a Modern Business Owner
In honor of today’s release of a digitally remastered Beatles discography, today’s post is a letter to a modern business owner, infused with a Fab Four feel. How many Beatles song titles can you spot?
Dear Business Owner,
I understand a day in the life of a business owner isn’t easy. There’s the stress, the demanding customers, [...]
Playground Theory of Social Media
I’m sitting in Latta Park in Charlotte’s Dilworth neighborhood. Kids are splashing in the fountain. Stroller moms are huddled around the swings. It’s all very social media.
Huh?
The playground is a perfect metaphor for social media. You’ve got groups/communities (Here, “mommy bloggers” are just “mommies”), sharing (orange slices instead of links), peer influence (monkey see, [...]
Journalism Students Answer Tough Questions About the Future of Media and Public Relations
Students at Arizona State University’s Walter Cronkite School of Journalism recently accepted my challenge to answer 25 big questions for the future of journalism and PR.
In an April post, I asked what’s next for media — questions like:
Is the blogosphere an adequate substitute for journalism?
Does the decline of newspapers matter?
Should bloggers adhere to journalistic standards?
How [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.