Comments on: How to Create a Corporate Social Media Policy

By: Demystifying Social Media for Franchises » Media Emerging | Scott Hepburn

Fri, 26 Feb 2010 14:58:52 +0000

[...] A corporate social media policy (“guidelines” may be a better term) might help you, too. Remember, it’s all about educating and showing best practices. [...]

By: B2B Social Media: A Resource Guide » Media Emerging | Scott Hepburn

B2B Social Media: A Resource Guide » Media Emerging | Scott Hepburn — Fri, 18 Dec 2009 19:02:07 +0000

[...] How to Create a Corporate Social Media Policy [...]

By: Yes, It’s Time to Create that Social Media Policy for Your Company | The Social Workplace

Tue, 03 Nov 2009 15:36:04 +0000

[...] Some ideas on how to create a corporate social media policy: [...]

By: 12-Step Social Media Readiness Test » Media Emerging | Scott Hepburn

12-Step Social Media Readiness Test » Media Emerging | Scott Hepburn — Tue, 27 Oct 2009 19:43:19 +0000

[...] you have a social media policy to guide (not restrict) employee use of social [...]

By: max191

max191 — Fri, 02 Oct 2009 12:33:53 +0000

Hello, good luck for me I was looking for this information for several months ago. Finally I got it all here. Thanks a lot!
regards
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By: Social Media Policy: Does Your Company Need One? | Unique-Frequency.com - Social Media & Digital Marketing in Singapore

Thu, 24 Sep 2009 15:23:41 +0000

[...] This is far from an exhaustive list and these will vary by your industry vertical, and there isn’t going to be a one-size-fits-all policy. It will require some thinking and work, but the simple payback is maintaining a squeaky clean reputation (or at least, cleaner than your competitor’s!). For more thoughts check out Scott Hepburn’s post: How to create a corporate social media policy. [...]

By: How to Create a Corporate Social Media Policy » Media Emerging | Scott Hepburn » Social Marketing

Tue, 22 Sep 2009 01:10:01 +0000

[...] How to Create a Corporate Social Media Policy » Media Emerging | Scott Hepburn [...]

By: Scott Hepburn

Scott Hepburn — Mon, 21 Sep 2009 18:49:28 +0000

Great point about the policy vs. education graphs, Ryan. It's a bit of a chicken-and-egg situation, I suppose: Sometimes it helps to have a policy in place before you teach employees about social media and the company, but in reality, many employees are probably out in front of the educators anyway.

By: Ryan Squire

Ryan Squire — Mon, 21 Sep 2009 13:06:38 +0000

Scott,
Good post. Err toward innovation… I think that if you've involved the steakholders correctly, one of them is a lawyer. One big issue in our space is that the law is WAY behind the innovations in social media. They work on precedent and there just isn't a lot of it out there. With that said, look at the graph you posted: 31% have done policy and 10% have done education. WHAT?!? How can you have one without the other. First, help your steakholders learn what social media is and what it does/doesn't do. How on earth can you expect them to buy in to something they don't understand? I like that you involved the steakholders first… that's important, but don't forget to do a bit of teaching so they know what's at steak now and a feeling for what could be at steak in the future.