The problem is they throw anything they think they can sell at you in desperation for a sale and if you do not buy that one thing, they move on to the next person.

If they simply took the time to get to know me and what my needs were, they could potentially (and easily) find a product that will solve my need and as long as I felt they were looking out for my needs (and planned on sticking around to support the offering) then I'd gladly buy from them!

We do the same with marketing. Fly-in, throw it in your face as one opportunity to “ACT NOW!” and then it's gone. Where in the process is the marketer trying to find out about my needs? Where in the process are they communicating with me, building a relationship and earning trust?!

Too many business people are fly-by-nighters — we swoop in, try to sell you something, and then stop talking to you if you don't buy.

The old adage that we buy from people we know, like and trust is as true as ever. Trust — the most critical of those three attributes — is earned over time. The aggressive salesperson may close a lot this month, but he'll burn bridges and leave jobs quickly. The patient salesperson builds a long-term, sustainable business.

The problem is they throw anything they think they can sell at you in desperation for a sale and if you do not buy that one thing, they move on to the next person.

If they simply took the time to get to know me and what my needs were, they could potentially (and easily) find a product that will solve my need and as long as I felt they were looking out for my needs (and planned on sticking around to support the offering) then I'd gladly buy from them!

We do the same with marketing. Fly-in, throw it in your face as one opportunity to “ACT NOW!” and then it's gone. Where in the process is the marketer trying to find out about my needs? Where in the process are they communicating with me, building a relationship and earning trust?!

Too many business people are fly-by-nighters — we swoop in, try to sell you something, and then stop talking to you if you don't buy.

The old adage that we buy from people we know, like and trust is as true as ever. Trust — the most critical of those three attributes — is earned over time. The aggressive salesperson may close a lot this month, but he'll burn bridges and leave jobs quickly. The patient salesperson builds a long-term, sustainable business.

For instance:

Social Media is instant connection (relatively,) instant communication, instant feedback. After the conversation has ended, after the relationship has formed, after feedback is transferred, simply follow it up with an email stating your “thanks” for the connection, for the conversation, for the feedback, and how you plan to use it. Then offer to help them with something they mentioned to you as a problem you could solve!

BOOM! They'll more than likely open all emails from you from then on, AS LONG AS you do not abuse the relationship now by just “spamming” them your advertisements!

Connect the channels, feed one into another, create different types of messages/conversations (Social media = short `n sweet; Email = a longer discussion and follow-up; Your site/blog = the connection point for 2-way communication; etc.)

Email is just too powerful to drop from the mix, in fact, email still drives more online conversions that other online media.

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