Comments on: 12-Step Social Media Readiness Test http://mediaemerging.com/2009/10/27/12-step-social-media-readiness-test/ Thu, 04 Mar 2010 12:57:10 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Doug Gray @ ODU/CMC http://mediaemerging.com/2009/10/27/12-step-social-media-readiness-test/comment-page-1/#comment-1501 Doug Gray @ ODU/CMC Fri, 29 Jan 2010 19:09:47 +0000 http://mediaemerging.com/?p=1468#comment-1501 I second the creativity and audacity. The combination of the two will create a truly engaging presence. I would like to add the ability to promote consistency concerning your brand and position. I see many companies creating a presence in many social media channels with each being inconsistent with the others in representing their brand. A social media presence should be an extension of your existing presence with all of the added benefits that you will gain by possessing the traits listed by Scott above. Great post! I second the creativity and audacity. The combination of the two will create a truly engaging presence. I would like to add the ability to promote consistency concerning your brand and position. I see many companies creating a presence in many social media channels with each being inconsistent with the others in representing their brand. A social media presence should be an extension of your existing presence with all of the added benefits that you will gain by possessing the traits listed by Scott above. Great post!

]]> By: ginidietrich http://mediaemerging.com/2009/10/27/12-step-social-media-readiness-test/comment-page-1/#comment-1343 ginidietrich Thu, 29 Oct 2009 23:35:25 +0000 http://mediaemerging.com/?p=1468#comment-1343 I'm not sure I have anything more to add than what you have here and what the other comments say. I'm a Scott Hepburn groupie. Can't help it. You're smart. And thanks for linking to my blog post on educating your executives. I'm not sure I have anything more to add than what you have here and what the other comments say. I'm a Scott Hepburn groupie. Can't help it. You're smart. And thanks for linking to my blog post on educating your executives.

]]> By: Scott Hepburn http://mediaemerging.com/2009/10/27/12-step-social-media-readiness-test/comment-page-1/#comment-1342 Scott Hepburn Thu, 29 Oct 2009 23:26:21 +0000 http://mediaemerging.com/?p=1468#comment-1342 @Amy @Elizabeth Love the suggestions! I wanted to add audacity...so much of success in this venue involves being bold, and I think both of your suggestions fit that description. Too many companies are so busy they settle for ho-hum. Come alive, people! @Amy @Elizabeth Love the suggestions! I wanted to add audacity…so much of success in this venue involves being bold, and I think both of your suggestions fit that description. Too many companies are so busy they settle for ho-hum. Come alive, people!

]]> By: ginidietrich http://mediaemerging.com/2009/10/27/12-step-social-media-readiness-test/comment-page-1/#comment-1213 ginidietrich Thu, 29 Oct 2009 16:35:25 +0000 http://mediaemerging.com/?p=1468#comment-1213 I'm not sure I have anything more to add than what you have here and what the other comments say. I'm a Scott Hepburn groupie. Can't help it. You're smart. And thanks for linking to my blog post on educating your executives. I'm not sure I have anything more to add than what you have here and what the other comments say. I'm a Scott Hepburn groupie. Can't help it. You're smart. And thanks for linking to my blog post on educating your executives.

]]> By: Scott Hepburn http://mediaemerging.com/2009/10/27/12-step-social-media-readiness-test/comment-page-1/#comment-1212 Scott Hepburn Thu, 29 Oct 2009 16:26:21 +0000 http://mediaemerging.com/?p=1468#comment-1212 @Amy @Elizabeth Love the suggestions! I wanted to add audacity...so much of success in this venue involves being bold, and I think both of your suggestions fit that description. Too many companies are so busy they settle for ho-hum. Come alive, people! @Amy @Elizabeth Love the suggestions! I wanted to add audacity…so much of success in this venue involves being bold, and I think both of your suggestions fit that description. Too many companies are so busy they settle for ho-hum. Come alive, people!

]]> By: elizabethsosnow http://mediaemerging.com/2009/10/27/12-step-social-media-readiness-test/comment-page-1/#comment-1207 elizabethsosnow Wed, 28 Oct 2009 23:34:57 +0000 http://mediaemerging.com/?p=1468#comment-1207 Hi Scott:<br><br>Great list of traits. I'll suggest another - are you curious? Do you sincerely want to know what makes your audience tick - even if if their passions don't sync with your business objectives? Some of my B2B clients really struggle with that aspect of social media.<br><br>@elizabethsosnow Hi Scott:

Great list of traits. I'll suggest another – are you curious? Do you sincerely want to know what makes your audience tick – even if if their passions don't sync with your business objectives? Some of my B2B clients really struggle with that aspect of social media.

@elizabethsosnow

]]> By: amymengel http://mediaemerging.com/2009/10/27/12-step-social-media-readiness-test/comment-page-1/#comment-1204 amymengel Tue, 27 Oct 2009 18:37:49 +0000 http://mediaemerging.com/?p=1468#comment-1204 I'd add creativity. With so many companies hopping on the social media train these days, it's important for brands to approach social media creatively and differently so that they don't become a "me too." Anyone can make use of social media tools in a basic way (Twitter acocunt, Facebook page, blog, etc.) but the ones who succeed are the ones who push the boundaries a bit and do something really creative and engaging.<br><br>Nice list, Mr. Hepburn. I'd add creativity. With so many companies hopping on the social media train these days, it's important for brands to approach social media creatively and differently so that they don't become a “me too.” Anyone can make use of social media tools in a basic way (Twitter acocunt, Facebook page, blog, etc.) but the ones who succeed are the ones who push the boundaries a bit and do something really creative and engaging.

Nice list, Mr. Hepburn.

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