Archive for January, 2010
What It Takes to Lead a Social Media Program
In 2009, more companies added “social media director” to the org chart. Check out Lisa Hoffmann’s post on how she got a job in social media.
Wanna compete for one of those jobs? You better have social media chops, for sure. That’s a given. But it’s the intangibles, not the social media stuff, that determines whether you’ll [...]
Social Media Training: Which Workshops Measure Up?
Will that social media class be worth your time and money? It’s hard to tell, but these questions might help guide you.
Can You Quit Social Media?
This post seeks the answer to one question:
Is it possible to pull out of social media?
Put another way, can you put the genie back in the bottle after you’ve become a hyperconnect, smartphone-wielding update junkie?
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.