Social Media

Demystifying Social Media for Franchises

When franchises dive into social media, they’ll wrestle with questions that affect franchisor and franchisees alike.
Here are answers to several questions franchises encounter as they embrace social media.
Who will be responsible for monitoring the social web, the franchisor or the franchisees?
The answer depends on several factors: What is the goal of your monitoring program? How [...]

Are You a “Five-Tool Player” in Social Media?

Have you ever heard someone say “Oh, I use Twitter, but blogging isn’t for me?” Or what about someone who doesn’t comment on blogs? Or a blogger who doesn’t link to other blogs?
They’re not what athletes call a “five-tool player.” And they’re suffering because of it.
Mack Collier wrote a great post about learning to be [...]

Want Your Customers to Hunt You? Mark Your Trail

When I was a kid, my dad often led my brothers and I through the forest in a woodland tracking game of sorts. Dad would trek into the woods, leaving signs along the way to mark his path.
Three stones lined up big to small pointed the way. Three stones stacked atop each other meant we [...]

Facebook Pages and Content Sharing Skyrocket

There are now more than 3 million active Facebook Fan Pages, nearly double the 1.6 million Facebook reported in December

Google Buzz Posts Compiled from Around the Web

Since dozens of bloggers are already weighing in on Google Buzz, the new social-network-slash-personalized-stream-of-information from Google, I’ll keep my remarks brief (see below).
More valuable, perhaps? A compilation of the best posts about Google Buzz:

Jeremiah Owyang – Side-by-side comparison of Buzz vs. Facebook vs. MySpace vs. Twitter
Jason Falls - Video demo of Google Buzz
Jason Falls – Google Buzz [...]

What It Takes to Lead a Social Media Program

In 2009, more companies added “social media director” to the org chart. Check out Lisa Hoffmann’s post on how she got a job in social media.
Wanna compete for one of those jobs? You better have social media chops, for sure. That’s a given. But it’s the intangibles, not the social media stuff, that determines whether you’ll [...]

Social Media Training: Which Workshops Measure Up?

Will that social media class be worth your time and money? It’s hard to tell, but these questions might help guide you.

Can You Quit Social Media?

This post seeks the answer to one question:

Is it possible to pull out of social media?

Put another way, can you put the genie back in the bottle after you’ve become a hyperconnect, smartphone-wielding update junkie?

A Tale of Two Coffee Vendors: Content vs. Conversation

This is a tale of two coffee vendors who used different social media strategies. Coffee Vendor A focused exclusively on relationships and conversation. Coffee Vendor B focused on content as a catalyst for conversation.
Coffee Vendor A: Amy’s Story
Coffee Vendor A (let’s call her Amy) has a magnetic personality. Amy is a natural extrovert and lives for “the [...]

B2B Social Media: A Resource Guide

I had the pleasure of moderating a B2B social media panel this week. BMA Carolinas hosted the event, which featured marketing and PR veterans Lisa Hoffmann of Duke Energy, Brandon Uttley of Wray Ward, and Corey Creed of Hippo Internet Marketing. Check out the conversation here.
One takeaway stood out: Charlotte’s B2B marketers are hungry to [...]

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