The Ghost-Blogging Debate Ain’t Going Away, Folks
Transparency isn’t about seeing the man behind the curtain. It’s about trusting the Wizard to take you back to Kansas like he promised.
Remix: Social Media, Marketing, and PR Posts Revisited
I’m dipping into the “oldies but goodies” bin to bring back a few useful posts on social media, marketing and PR. Hope you find something helpful here:
Blog Posts
Blogging and Social Web Tools to Declutter Your Life
Should You Have One Social Media Identity or Two?
Brands and Avatars: Good Idea or Epic Fail?
LinkedIn Strategy: I’m Sorry, [...]
Why I Blog
Those of you who are close to me know the past few months have been challenging for me. I’ve had a world of upheaval in my life, some self-inflicted and some not-so-much. But this morning, I’m smiling.
Reader Puja Madan left these kind comments on Lisa Hoffmann’s blog:
Loved the post – touching and yet so insightful. [...]
Flip Mino Makes Video Sharing Easy
I bought the new Flip Mino a few weeks ago, and after dabbling, I’m ready to give the Mino a strong endorsement.
Priced at $179, this handy pocket-sized video camera is a great buy for anyone who wants to play with video without breaking the bank. The main benefits (aside from the price) are the Mino’s [...]
Challenge the Thinking
So, I’m doing my usual insomniac routine last night, loitering on Twitter instead of slipping into a Tylenol PM-induced slumber, when I notice this Tweet from Jason Falls buried in an otherwise droll stack of Tweets.
Wow. Words of wisdom delivered in 140-character-or-less clarity.
Do you “challenge the thinking” when you blog? Or do you blog just [...]
A Night at the Improv…Blog Style
Over at his PR Squared blog, Todd Defren’s working a killer series about social media charlatans, miscreants and half-asses. Todd’s post dovetailed with something I’ve been thinking a lot lately, namely, that plenty of so-called “social media experts” are making it up as they go.
Don’t get me wrong: There’s nothing wrong with making it up [...]
How to Use Twitter as an RSS Reader
I use TwitterFeed to automate the publishing of my PRstore blog posts to Twitter. Unfortunately, many of my favorite bloggers haven’t set up their Twitter accounts with Tweets for new blog posts. If you’re tired of flipping back and forth between Twitter and your RSS feedreader of choice, here’s a way to get those RSS [...]
Should You Trust Your PR Firm with Your Social Media Program?
The Downsides of Corporate Blogging
Corporate blogging may sound like a cushy gig, but it’s not all cupcakes and lemonade. Most companies don’t pay employees to blog (PRstore included). In fact, most make it clear that blogging is “extracurricular” and shouldn’t interfere with other work (PRstore included).
To be fair, writing a blog on company time has its perks. You get [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.