Engaging Content is Key — But What Is It?
Content, it seems, is still king.
This might sound like a no-brainer, but engaging content is a “must have” for a popular Facebook Page, according to Inside Facebook.
The one constant throughout all popular pages, whether they have 5,000 or 100,000 fans, seems to be quality of content. Whether it’s a celebrity, band, television show or a [...]
Should Brands on Facebook Censor Offensive Fans?
While researching the Starbucks ice cream promotion on Facebook, I saw a Facebook user with a swastika in their avatar displayed on the Starbucks fan page.
Repulsive and hateful as the swastika may be, the law leans toward protecting individuals’ free speech rights. I don’t know what the laws are about swastikas, but this post isn’t [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.