Why I Blog
Those of you who are close to me know the past few months have been challenging for me. I’ve had a world of upheaval in my life, some self-inflicted and some not-so-much. But this morning, I’m smiling.
Reader Puja Madan left these kind comments on Lisa Hoffmann’s blog:
Loved the post – touching and yet so insightful. [...]
Matt Bacak vs. Lisa Hoffmann: Two Approaches to Social Media
Yesterday’s Twitterstorm over Matt Bacak’s press release should remind us it’s easy to make mistakes in the PR/marketing/social media realm.
Since Bacak’s already been skewered across the blogosphere, I won’t dwell (too much) on his mistakes. Rather, I’d like to compare his approach to a real social media success story.
Matt Bacak’s Misguided Approach to Social Media
With [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.