Demystifying Social Media for Franchises
When franchises dive into social media, they’ll wrestle with questions that affect franchisor and franchisees alike.
Here are answers to several questions franchises encounter as they embrace social media.
Who will be responsible for monitoring the social web, the franchisor or the franchisees?
The answer depends on several factors: What is the goal of your monitoring program? How [...]
Can You Quit Social Media?
This post seeks the answer to one question:
Is it possible to pull out of social media?
Put another way, can you put the genie back in the bottle after you’ve become a hyperconnect, smartphone-wielding update junkie?
Remix: Social Media, Marketing, and PR Posts Revisited
I’m dipping into the “oldies but goodies” bin to bring back a few useful posts on social media, marketing and PR. Hope you find something helpful here:
Blog Posts
Blogging and Social Web Tools to Declutter Your Life
Should You Have One Social Media Identity or Two?
Brands and Avatars: Good Idea or Epic Fail?
LinkedIn Strategy: I’m Sorry, [...]
Matt Bacak vs. Lisa Hoffmann: Two Approaches to Social Media
Yesterday’s Twitterstorm over Matt Bacak’s press release should remind us it’s easy to make mistakes in the PR/marketing/social media realm.
Since Bacak’s already been skewered across the blogosphere, I won’t dwell (too much) on his mistakes. Rather, I’d like to compare his approach to a real social media success story.
Matt Bacak’s Misguided Approach to Social Media
With [...]
About
Media Emerging is a marketing services firm that specializes in content marketing, social media and search engine marketing. We do a bit of ol’-fashioned copywriting, too, just to keep things lively.
What do we mean by all those terms? Here’s an overview:
Content marketing means creating or sharing relevant, valuable content with your audience. Think of it [...]
Challenge the Thinking
So, I’m doing my usual insomniac routine last night, loitering on Twitter instead of slipping into a Tylenol PM-induced slumber, when I notice this Tweet from Jason Falls buried in an otherwise droll stack of Tweets.
Wow. Words of wisdom delivered in 140-character-or-less clarity.
Do you “challenge the thinking” when you blog? Or do you blog just [...]
Of Course Social Media Campaigns Fail!
A Night at the Improv…Blog Style
Over at his PR Squared blog, Todd Defren’s working a killer series about social media charlatans, miscreants and half-asses. Todd’s post dovetailed with something I’ve been thinking a lot lately, namely, that plenty of so-called “social media experts” are making it up as they go.
Don’t get me wrong: There’s nothing wrong with making it up [...]
How to Use Twitter as an RSS Reader
I use TwitterFeed to automate the publishing of my PRstore blog posts to Twitter. Unfortunately, many of my favorite bloggers haven’t set up their Twitter accounts with Tweets for new blog posts. If you’re tired of flipping back and forth between Twitter and your RSS feedreader of choice, here’s a way to get those RSS [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.