Remix: Social Media, Marketing, and PR Posts Revisited

I’m dipping into the “oldies but goodies” bin to bring back a few useful posts on social media, marketing and PR. Hope you find something helpful here:
Blog Posts
Blogging and Social Web Tools to Declutter Your Life
Should You Have One Social Media Identity or Two?
Brands and Avatars: Good Idea or Epic Fail?
LinkedIn Strategy: I’m Sorry, [...]

LinkedIn Strategy: I’m Sorry, Do I Know You?

How do you use LinkedIn?
It’s a question I’m asked often in seminars, consulting gigs, and client visits. For many newbies, LinkedIn is their gateway into social networking sites.
There’s no right or wrong way to use LinkedIn. Most people connect with co-workers past and present, then ignore LinkedIn until they get another request. Seems ineffective, but [...]