B2B Social Media: A Resource Guide
I had the pleasure of moderating a B2B social media panel this week. BMA Carolinas hosted the event, which featured marketing and PR veterans Lisa Hoffmann of Duke Energy, Brandon Uttley of Wray Ward, and Corey Creed of Hippo Internet Marketing. Check out the conversation here.
One takeaway stood out: Charlotte’s B2B marketers are hungry to [...]
7 Ways to Get Back in the Marketing Saddle
December is when many entrepreneurs finally turn their attention to marketing. If you slashed your advertising budget in 2009, you’re probably planning (cautiously) to get back in the marketing saddle in 2010. Here are 7 ways to reinvigorate your marketing in 2010:
Create a Marketing Calendar
Remember “Failure to plan is planning to fail?” Yep, still true. Bust [...]
Content Marketing Gives Social Media Substance
Most of the chatter about social media focuses on conversation and relationship-building. These are important pieces of social media, but they’re not the entirety of social media.
To borrow from physics, if conversations are the motion (kinetics) of social media, content is surely the “stuff” in motion — the substance that propels conversation.
As a business owner, [...]
Foursquare’s Marketing Potential
Foursquare is the hottest “next big thing” in social networking and social media. I believe Foursquare has tons of potential for marketing, and we’re just beginning to see that potential.
To summarize, Foursquare users “check in” when they visit locations around town. Points are awarded for various activities — checking in, making multiple stops in a [...]
How Twitter Lists on Tweetdeck Changed My Strategy
Has Twitter Lists changed your “Who do I follow?” strategy?
When Twitter rolled out its Lists feature a month ago, I wasn’t excited: One more place to sort and categorize people, no added value. But when Tweetdeck (my Twitter client of choice) integrated Twitter Lists recently, that changed.
Tweetdeck Groups: A Helpful But Imperfect Filter
Until now, I’ve used [...]
Obama’s Afghanistan Speech as Word Clouds
Did CNN hear President Obama’s Afghanistan speech the same way as the rest of us?
Two word clouds — one from CNN, one created by PR Professor Barbara Nixon using Wordle — show very different interpretations of the speech.
Here’s the word cloud Professor Nixon created using the full transcript of the president’s speech (click the image to [...]
How to Become a “Social Media Consultant”
Have a job.
Lose your job.
Social Media’s Impact on Charlotte Politics
Charlotte City Councilman Warren Cooksey hosted an insightful community conversation this morning about social media’s impact on Charlotte politics. Jenifer Daniels (a.k.a. @TheFriendRaiser), who advised City Councilman-elect David Howard’s campaign, was his guest speaker.
Let’s keep this important conversation going. Here are seven more questions about social media’s impact on local government to spur dialogue. Won’t [...]
A Social Media Reality Check for B2B Thought Leaders
Guest Blogger: Elizabeth Sosnow is a Managing Director with BlissPR, a B2B based public relations firm in New York. Elizabeth leads BlissPR’s social media strategy development, helping clients and colleagues assess and maximize customer engagement via evolving communications tools.
Do you think Albert Einstein would have understood immediately how to engage on LinkedIn? Would [...]
Social Media Isn’t a Job? I’m Not So Sure.
Lately, I’ve been stewing over the empty assertions of social media observers with too much idle time on their hands. The one bugging me today: Social media isn’t a job.
I disagree. While the tools of social media are available to everyone, the ability to use them well isn’t a given. Should we do away with [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.