LinkedIn Strategy: I’m Sorry, Do I Know You?
How do you use LinkedIn?
It’s a question I’m asked often in seminars, consulting gigs, and client visits. For many newbies, LinkedIn is their gateway into social networking sites.
There’s no right or wrong way to use LinkedIn. Most people connect with co-workers past and present, then ignore LinkedIn until they get another request. Seems ineffective, but [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.