Remix: Social Media, Marketing, and PR Posts Revisited
I’m dipping into the “oldies but goodies” bin to bring back a few useful posts on social media, marketing and PR. Hope you find something helpful here:
Blog Posts
Blogging and Social Web Tools to Declutter Your Life
Should You Have One Social Media Identity or Two?
Brands and Avatars: Good Idea or Epic Fail?
LinkedIn Strategy: I’m Sorry, [...]
Fleck Lite – Like Delicious, for Tweets
Editor’s Note: After testing it for a few weeks, Fleck is losing my satisfaction. On multiple occasions, the URL included in my FleckTweet directed my readers to the wrong page. Bad Fleck.
Tweeting a URL is easy. Most third-party Twitter tools like Twhirl and TweetDeck have built-in URL shorteners. Now, Fleck Lite offers a way to [...]
Twitter Campfire Stories
When we were kids, my brothers and I spent our summers at my grandparent’s cabin in the hills of New York’s southern tier.
By day, we’d raise heck like boys do, flinging apples with whittled sticks, searching for salamanders in the gully, or trekking up to the North 40. By night, we’d settle around the campfire [...]
Challenge the Thinking
So, I’m doing my usual insomniac routine last night, loitering on Twitter instead of slipping into a Tylenol PM-induced slumber, when I notice this Tweet from Jason Falls buried in an otherwise droll stack of Tweets.
Wow. Words of wisdom delivered in 140-character-or-less clarity.
Do you “challenge the thinking” when you blog? Or do you blog just [...]
How to Use Twitter as an RSS Reader
I use TwitterFeed to automate the publishing of my PRstore blog posts to Twitter. Unfortunately, many of my favorite bloggers haven’t set up their Twitter accounts with Tweets for new blog posts. If you’re tired of flipping back and forth between Twitter and your RSS feedreader of choice, here’s a way to get those RSS [...]
Tips for Claiming Your Social Media Real Estate
The housing market may be in a mess, but there’s one real estate sector that’s still busy: social media real estate.
For weeks, I’ve been wrangling for control of PRstore’s username at the top social media sites. The username “prstore” is available at some, taken at others, which makes consistent presentation of the PRstore brand tricky. [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.