Remix: Social Media, Marketing, and PR Posts Revisited
I’m dipping into the “oldies but goodies” bin to bring back a few useful posts on social media, marketing and PR. Hope you find something helpful here:
Blog Posts
Blogging and Social Web Tools to Declutter Your Life
Should You Have One Social Media Identity or Two?
Brands and Avatars: Good Idea or Epic Fail?
LinkedIn Strategy: I’m Sorry, [...]
United Airlines and the Social Media Double Whammy
Dear United Airlines: Welcome to the club.
This week, United Airlines joined a growing list of companies that has been flamed for royally pissing off customers. The airline joins Motrin, Domino’s Pizza and other brands on the consumer Sh*t List.
In each case, the offending company experienced what I’ve termed the Social Media Double Whammy: The brand [...]
Scott Hepburn is a veteran PR and marketing professional. He blogs here about marketing, PR, advertising, journalism and social media.