B2B Social Media: A Resource Guide
18 Dec
I had the pleasure of moderating a B2B social media panel this week. BMA Carolinas hosted the event, which featured marketing and PR veterans Lisa Hoffmann of Duke Energy, Brandon Uttley of Wray Ward, and Corey Creed of Hippo Internet Marketing. Check out the conversation here.
One takeaway stood out: Charlotte’s B2B marketers are hungry to learn more about social media.
Here are several B2B social media resources to sate that hunger. It’s far from an exhaustive list, but it’s a start.
B2B Social Media Case Studies
- Interview with Aneta Hall of Pitney Bowes
- Interview with Kyle Flaherty of BreakingPoint
- Interview with Scott Townsend of United Linen
- Slideshare presentation on Intuit Small Business
B2B Social Media Success Metrics
A 2009 Business.com study asked B2B companies how they evaluate their social media efforts. Here are their top success metrics:
| Website Traffic | 68% (57% for B2C) |
| Brand Awareness | 61% (52% for B2C) |
| Engagement with Prospects | 60% (57% for B2C) |
| Engagement with Customers | 52% (51% for B2C) |
| Brand Reputation | 47% (41% for B2C) |
Winners of the 2009 Forrester Groundswell Awards (B2B Division)
Complete list of winners and finalists
- B2B Listening – CDW Advisory Board/Communispace
- B2B Talking – The Conversation/Eloqua
- B2B Energizing – UNLEASH 2009, The Mediasite User Conference/Sonic Foundry
- B2B Spreading – MetricStream Community/Regalix
- B2B Supporting – commonground Global Community for Environmental Professionals/EDR
- B2B Embracing – The Archer E-GRC Ecosystem/Archer Technologies
B2B Facebook Pages
B2B Resources on Twitter
Social Media Policies and Guidelines
Other B2B Social Media Resources
- So You Don’t Think Twitter is for B2B?
- Hey B2B Marketers: It’s Okay to Have Fun!
- How to Make Social Media Work for Non-Consumer Brands
- B2B Buyers Have Very High Social Media Participation
- What If Your B2B Corporate Website Were a Social Network
- Social Media Will Force B2B Integrated Marketing
- Reality Check for B2B Leaders
- 9 Objections to Social Media…And How to Overcome Them
- Roadmap for Social Media in a Regulated Industry
- Social Networking Sites as a Personal CRM
- How a 40,000+ Employee Company Trains Its Employees on Social Media
- Study: How B2Bs Are Using Social Media
- 5 Ways to Expand B2B Blogging Beyond the Marketing Staff
- Key Trends in B2B E-Commerce (presentation, with audio)
- Key Trends in B2B E-Commerce (recap)
Social Media News Release
- Example of a B2B Social Media Release on Pitch Engine
Scott, this is fantastic. Thanks for the legwork!
Wish I could do more! Social media in a B2B setting is still such a mystery to most people…a perfect opportunity for an enterprising individual or company!
Nice job. Thank you Scott.
Scott, this is fantastic. Thanks for the legwork!
Scott, this is fantastic. Thanks for the legwork!
Wish I could do more! Social media in a B2B setting is still such a mystery to most people…a perfect opportunity for an enterprising individual or company!
Wish I could do more! Social media in a B2B setting is still such a mystery to most people…a perfect opportunity for an enterprising individual or company!
Nice job. Thank you Scott.
Nice job. Thank you Scott.
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